Once you have established which keywords would optimize your website for search engines you should aim towards securing a top ranking in those search engines. This is done by creating Keyword Rich Pages (KRPs), which are pages that contain a certain keyword numerous times and also have good content. The page then gets top ranking every time someone searches for that particular keyword.
I am going to tell you now how to create KRPs, with the assumption that you already know about the entire basic HTML tags such as the Title, Meta Keywords, Meta Description, Headings, and Alt tags.
Let’s say your company is selling complete travel packages to Europe and you have decided to use a keyword “travel to Asia”. The Keyword Rich Pages would be created like this:
The Title Tag
This should be your primary focus of attention. Always beginning of the Title tag with your target keyword in the. Keep in mind that search engines will be showing your Title tag so you need to try to make it interesting to people as well.
An example of a tag that might be good here is: “Travel to Asia and learn the true meaning of beauty”. If you look closer at the contents of Title tag you will see that it employs the keyword at the very beginning and lets people know that Asia is a beautiful place.
This is just an example, the Titles which you use will depend on the nature of your website. General rules which are outlined here, should be followed.
Meta Description Tag
This tag provides brief descriptions about the page for the search engines. In this respect it is similar to the Title tag- it must be rich with keywords and also appealing to people.
Composing a Meta Description Tag is similar to composing a Title tag, but generally it should be longer.
The following is an example of what I might have done for such a tag:
“Travel to Asia- your mind can fully take in its beauty when we will take care about the complete details in your trip.”
Do you notice how this is repeating the keyword as well as letting the customer know what it is that you offer?
Meta Keywords tag
This has become the least important in the search engine rankings. Some sites have achieved highest ranking without writing any keywords in this tag. I think, however, that it is better to be safe than sorry and therefore it is better to include few keywords in this tag, also. Include variations in upper case or lower case writing of the keywords. The rules about this tag are very straightforward. They are: no repeating of keywords in this tag for more than 3 times and no repeating a keyword right after the same keyword.
Here is an example of what I mean:
“Travel to Asia, Exotic Asia, travel to Asia, tourism, TRAVEL TO EUROPE”
Notice that I used “Land Down Under” and “tourism” for separating the different keyword versions.
Page Body Keywords
We move on to actual web page content. To start with, obtain an attractive photo which is not very large that applies to the web page you’re making. In this case the picture of a sunny Asian beach with swaying palm trees would work well. Place the picture on top of page. When making Alt tag of the picture mentioning the target keyword one time which will be “Travel to Asia”. Other words may be included but make sure your target keyword is at the beginning.
We are now ready for the Heading for the page. For this you will use the H1 tag and in it you will mention your target keyword once. So, here also the tag could be “Travel to Australia”. Other words may be included but make sure the target keyword begins the tag.
The text for your page can be created at this point. How you do this will depend on what action you want to be taken by the visitor after reading your page. Perhaps you want him/her to go to your home page of your website or any other page in your website. If that is so you should aim to write text so that visitor will want to move to the webpage you have targeted. You need to make sure that the page links to target page are there in this KRP. Perhaps you want the visitors to go to the affiliate program. Then the proper tactic would be to emphasize the benefits of users which they get in purchasing the service or product which are sold by the affiliate program. You would need to make sure, also that links to the affiliate program are embedded within this page or at its end.
Here are some rules that will help you:
1) Some of the search engines do not recognize Meta Description tag, they just accept few lines of your text from top of your page body and that will become the description which the search engine displays. Make sure that these few lines of your text are appealing.
2) Ensure that maximum possible sentences in your page should contain the target keyword. Don’t just use the keyword indiscriminately, its placement should be grammatically correct and people should not be able to tell that you used this keyword over and over again deliberately. This is wise not only because you don’t want people to have a bad impression of your website but also because you don’t want to be penalized by leading search engines for spamming because you just repeated keywords for no reason throughout your page. Try to use the keyword first at the beginning of your webpage and then at the end of your copyright info.
3) The length of your paragraph should not exceed more than 4 sentences. Most people don’t have patience and time to read more than that on internet.
4) You must try to provide text links on your webpage to other web pages with the keywords present in your text because this may give your other page a good ranking also.
5) You should make all possible attempts to link to pages which contains keyword in file names because this can rank your page higher.
6) No set rule is their which could indicate that how many words the KRP should contain. Try to have at least 400-600 words, but if you have a little less or a little more, don’t worry.
When the page is completed give the file name something which should contain the keyword with the other individual words separated with a hyphen. Here the file could be named travel-to-europe.html. For some of search engines that emphasize on the presence of keyword in file name can provide you higher ranking.
If you need or want to target another keyword, just create another KRP for it using the above procedure.
Once your KRP is created you can’t just upload them to your website and submit them to search engines. The engines don’t appreciate those web pages which have only outgoing links and no incoming ones from other web pages. You may be penalized for such a page.
You will need to directly or indirectly link the KRPs to your home page. If you are creating many KRPs you shouldn’t link your home page to all of them because this will make your home page messy. Create a separate page in the site that you should call a Sitemap page (you can also name it sitemap.html). Link to the KRPs from this Sitemap page, and make sure that the text that you are using for the link is the same as the keyword that the page is optimized for. The link to travel-to-asia.html can read “Travel to Asia”.
There are search engines which will not spider pages that only have outgoing links, so if the page only has links to other pages and no content this page may be ignored by the search engine. It is good to add a short description of what is found on each of the KRPs together with the link to that KRP so that the page will not be ignored by the search engine.
Now link your site home page with the Sitemap page by using a text link. Now you are ready to submit your home page, each of KRPs and Sitemap page to the leading search engines. Submit only the home page to the search engines. You can go to the submission section of the search engines to add pages or if you want to save time you can use free submission tools provided by a number of sites which will help you submit sites manually without having to go to the submission section of the engines.
By following all the rules outlined here your website will achieve a top ranking successfully.