Email marketing is a powerful medium for businesses to communicate with customers and prospects. Many companies plan series of emails to send over a period of time. This allows them to warm up their subscribers and alert them to new information while reducing the chances of annoying them. These series of emails are also a great way to build brand loyalty.
Personalization
Personalization is an important element of effective email marketing. Customers like brands that take the time to tailor their content. With personalized messages and services, brands can impress their customers and ensure maximum sustainability. Personalization is not only necessary to deliver an impressive customer experience, it also gives brands a competitive advantage. Personalization helps create trust among customers, which is invaluable before making a purchase.
It’s easy to personalize an email by adding the recipient’s name in the “To” field or by adding the recipient’s name to the greeting. But if you want to take your email marketing a step further, you can use marketing automation software. These tools will help you determine whether your subscribers have any special needs and interests. They can also help you determine the right timing of your emails.
Relevance
One of the most important metrics of effective digital marketing is the relevance of the email message. This measure helps companies gauge the effectiveness of their campaigns across all segments, including new customers, established customers, and audiences of all ages. In one study, Deloitte found that a pharmaceutical company was sending email messages to 700,000 subscribers that were irrelevant to their needs. After analyzing five years of email data in just 10 weeks, they determined what would drive engagement and convert more subscribers.
Email marketing works by delivering personalized messages to potential clients. It can be used with other technologies, such as social media, chatbots, and ecommerce stores. Using a specialized application to create emails based on customers’ actions on an ecommerce store, for example, can be an effective way to improve customer relationships. For example, if a customer abandoned their cart, an abandoned cart email can be sent that reminds them of the product.
Segmentation
Segmentation in email marketing is an important tool for converting prospects into customers. By creating relevant content and offering targeted offers, you can increase open and click-through rates. You can also use the information to improve the performance of your email campaigns. To get started, segment your list with a welcome email or campaign.
You can segment your email marketing lists based on the demographics of your target market. For example, if you’re an apparel brand, you can segment your email lists based on age and gender. Similarly, if you’re a lifestyle brand, you can segment by geography.
Videos
Video email marketing is a powerful way to engage with your subscribers and help them understand your business. It’s also an excellent way to create a sense of urgency. Subscribers appreciate seeing behind-the-scenes videos, especially if they are the first to know about new products or special offers.
Embedding a video in your email is a great way to increase traffic to your website and increase time spent on each page. The videos can be short and sweet, or they can be lengthy and go into more detail about a product or service. Using an online video tool makes creating and tracking these videos a snap.
Animated content
Animated content is a great way to create a more personal touch with your email. The key is to make the animation worth your readers’ time. If it aligns with your CTA and is related to your target audience, it will be more engaging for your readers and will encourage them to click through to your CTA or make a purchase.
One study found that people who received email messages that did not contain animated GIFs rated them as more valuable than emails with animated content. However, when comparing emails with and without GIFs, people selected more positive words than negative ones. This difference was statistically significant, and the increase in positive word count was more than double that of the emails without animation.
Optimizing emails for mobile devices
There are some important steps you can take to optimize your emails for mobile devices, and they can make a big difference in how well your emails convert. First, keep your email design simple. This means removing unnecessary navigation and keeping your logo and call-to-action at the top of the header. You also want to keep images to a minimum, since they are the #1 inhibitor of fast load times.
Secondly, you should check the font size of your emails. A good rule of thumb is to keep text size to between 14 and 25pt, but try to use readable fonts that are easier to read. Also, make sure your subject line and email structure make sense. Also, check whether any images are embedded in the message and if they load smoothly.
