If you’re planning to launch an email marketing campaign, there are a few things you need to know before you get started. In this article, we’ll go over some of the best email marketing campaign tools. Moosend, SendPulse, ActiveCampaign, and SendinBlue are a few examples of great tools. Use the links to learn more. Whether you’re planning to send thousands of emails or a few hundred, there’s a tool out there that’s perfect for your needs.
Moosend
Moosend is an email marketing campaign tool that automates repetitive tasks, saving you time and effort. Its segmentation and behavioral email campaigns can boost your open rate, click-through rate, and ROI. With its comprehensive campaign performance report, you can measure how your marketing efforts are doing. Moosend also integrates with popular apps, and it doesn’t include a company logo in its emails.
Moosend’s free plan offers everything you need to start sending emails. The free plan also allows you to create up to 1,000 subscribers, making it a great option for beginning email marketers. This platform also offers easy-to-use email templates, with drag-and-drop editing and the option to add images and videos. These are just a few of the many tools you can use to send emails. Moosend is cloud-based, making it ideal for businesses of all sizes.
The Moosend email marketing campaign tools make it easy to analyze and personalize your emails to your subscribers. They also allow you to segment your customer lists. This will help you create more personalized emails and increase the average order value of each customer. In addition to personalization, Moosend also allows you to use subscriber custom fields to create trigger emails for specific customers. Segmentation is a key element of an email marketing campaign. It allows you to manage customer groups and target emails based on their interests and preferences. You can create as many as 20 conditions for each segment.
Moosend also offers ecommerce email automation workflows. Moosend includes welcome emails, cart abandonment emails, product recommendation emails, and lead nurturing emails. With Moosend, you can also send emails based on birthdays, content & brand promotion emails, and order statuses. You can also create trigger emails based on specific customer data and segment your lists based on those preferences.
The drag-and-drop email editor allows you to create attractive email newsletters. Moosend’s templates are professionally designed, yet simple enough to use without any prior design experience. All templates are customizable to your liking and can be saved as a draft or customized for a unique design. The drag-and-drop email editor allows you to build your email newsletter from scratch or adapt a pre-designed template.
SendinBlue
Among the best features of SendinBlue’s email marketing campaign tools is its Shared Inbox, which unifies all your messages and gives you an easy way to station specific messages to the right people. Moreover, it lets you view the history of correspondence with all of your contacts, which is incredibly useful for systematizing communications. Additionally, it lets you interact with customers and leads directly from your website. In short, the tools make it possible to create personalized messages and boost your email marketing ROI.
SendinBlue also has a mobile app, so you can schedule, monitor, and manage your email campaigns while you’re on the go. This feature allows you to stay on top of your business on the go and manage all of your campaigns from anywhere. And because the service works on all platforms, you can choose between a free version of the software and a premium one. It’s best for beginners to start out with the free version, which is more affordable than its competitor.
The advanced features of SendinBlue can only be obtained by signing up for a paid monthly plan. While HubSpot CRM offers a free version, which includes unlimited contacts and up to 300 emails per day, the free version of Sendinblue’s email marketing campaign tools is limited for larger organizations. If you’re only starting out in the email marketing industry, it’s a good idea to opt-in for the free plan first, and then upgrade later.
The email marketing campaign tools provided by SendinBlue are excellent and will help you stay connected with your customers. By cutting down on repetitive tasks, email marketing campaigns enable marketers to focus on other aspects of their marketing strategy. The platform also has features that let you send bulk emails, customize messages, and test your campaigns across various email clients. It’s also important to remember that the free plan comes with a 10-percent discount on paid plans.
Before signing up for Sendinblue, you must first authorize your domain. Once you do, you’ll be able to use any email address that you have approved. Afterwards, you can update your website’s settings, including the domain name, visitor tracking preference, and more. This tool is especially useful for businesses who want to avoid the spam tag. Once you’ve set up your account with Sendinblue, you can create personalized email messages and even call your customers.
SendPulse
As an email marketing automation platform, SendPulse has an impressive list of features. For those who are new to email marketing, this software can automate the process and create engaging campaigns. With the customizable templates, it’s easy to send your messages to your subscribers. You can set up your emails to go out automatically based on certain variables, such as email subject line. You can also use the software to create customized pop-ups to collect customer email addresses.
Before you get started, SendPulse asks you about your goals. Then, it will ask you whether you’ve ever sent emails before, and how large is your list. Based on your answers, the platform will tailor its actions and features to your specific needs. For example, if you’re trying to promote a new product, you should choose a plan with a low price and a high number of features.
Compared to AWeber, SendPulse offers a wider range of features. It has a more comprehensive knowledge base, and offers more options for automating your emails, such as creating webinars. It also offers a wider range of autoresponder email templates, and its customer support is available round the clock in six languages. While the company’s customer service can be limited, overall, SendPulse is one of the best autoresponders on the market.
The company has over 130 pre-designed templates, but you can create unlimited custom fields. The UI of SendPulse can be dated, and its processes can be difficult to follow. It also doesn’t generate a campaign statistics report by default. Although SendPulse is a powerful multi-channel marketing platform, it does not have a great deal of flexibility in terms of email metrics.
Another useful feature in SendPulse is Automation 360. This feature allows you to schedule emails automatically and send them out at the right time. With Automation 360, you can set up automated transactional emails, promotional emails, and messenger chatbot campaigns. You can also send personalized messages to specific segments of your contacts. It all starts with an initial setup. You can also add social media icons, preview YouTube videos, and more.
ActiveCampaign
If you’re considering using ActiveCampaign to manage your email marketing campaign, there are some features that you’ll definitely want to know about. ActiveCampaign offers many features for a low monthly fee, and the company’s free migration is a great way to test the waters before investing in a more powerful service. The company’s email marketing campaign tools make it easy to send out your first email campaign.
The user interface is intuitive and requires very little training to use. The email designer, for example, will help you create a professional-looking email campaign in no time. The software even provides helpful pointers if you get stuck. ActiveCampaign’s marketing automation features are an incredible way to nurture leads and convert them into sales. If you’re not sure which tool to choose for your email marketing campaign, try out one of these three tools and decide for yourself which one will suit your business best.
One of the best features of ActiveCampaign is the ability to migrate lists from other email platforms. You can even connect your existing email campaigns with ActiveCampaign by following the instructions on the apps page in your dashboard. For example, ActiveCampaign and OptinMonster make a great duo. ActiveCampaign allows you to manage your entire email marketing campaign, while OptinMonster is great for growing your list.
Another powerful feature is the ability to tag subscribers and create lists using tags. The ability to tag subscribers allows you to create highly personalized communications that are tailored specifically for each person. Dynamic text, images, and call-to-action buttons let you personalize the experience for every customer. ActiveCampaign allows you to build forms and use dynamic content in your emails. There are more than 870 integrations and automations available in ActiveCampaign.
In addition to the many email marketing campaign tools available, ActiveCampaign has an easy-to-use visual automation builder. Automations can start when a contact subscribes, confirms their email address, or unsubscribes from your list. With the software’s visual automation builder, you can set up automated messages with dynamic content and personalized elements. The software also offers several triggers to help you automate certain parts of your email marketing campaign.
