You can create multiple workflows in email marketing automation tools like Mailchimp. Some of the email automation tools are easy to use and suitable for beginners. Others are better suited for advanced marketers. In this article, we’ll examine three tools that are suitable for beginners and experienced marketers alike. Let’s see how they work. Drip is a good option if you’re new to email marketing automation. Mailchimp‘s workflows are easy to use, and its automated re-engagement emails are designed to target inactive customers.
Automated re-engagement emails target inactive customers
One of the best ways to get inactive customers to open your automated re-engagement emails is to personalise them. Use relevant language and emojis to appeal to their interests. Make your emails stand out in an inbox filled with irrelevant messages. Subscribers will appreciate your effort to get to know them. Listed below are some tips to help you create and send effective re-engagement emails.
Segment your audience. Inactive customers tend to buy from companies less often. You can send emails to them asking them why they became inactive or offer to give them something they need. Identify which customers are most likely to open your emails and start a conversation. You can also set up automation workflows to send re-engagement emails on specific dates or according to conditions. For example, if a customer isn’t checking his inbox frequently, you can automate the email to send it at a time that matches his or her inactivity.
Automated workflows allow you to create multiple workflows
Automated workflows allow you to make a series of automated actions based on a predefined set of triggers. These triggers may be a person, an email list, a website, e-commerce platform, or even social media. These actions are referred to as workflows and can make the whole process much easier. For example, workflows can send post-purchase and abandoned cart emails. These workflows can also be connected to one another to form a chain.
Automation is important for many reasons. It helps to prevent the risk of spelling and grammar errors that can erode your customer’s trust. For example, when someone has an account on your website, you can automate an email workflow that sends an upsell or cross-sell of a different product or service. An email workflow can also remind customers who haven’t logged in for a while to make a purchase. If you sell a variety of products and services, you may want to continue communicating with these customers. Automated workflows can help you to upsell or cross-sell to them.
Mailchimp lets you create multiple workflows
Email marketing automation is a powerful tool that can help you grow your business. Mailchimp allows you to automate the sending of emails based on your eCommerce activity, campaign activity, and even your list management. With Mailchimp, you can create multiple workflows and assign different triggers for each. Automated campaigns run for an extended period of time, so you can set them to run throughout the life of your business.
Email templates are customizable. The drag-and-drop email builder allows you to create emails with simple text or photos. With this tool, you can easily add in details such as product features, photos, and colors. You can also use analytics and notes to further customize your workflows. Once you have created your automations, you can send them to your list. You can modify or delete them anytime to suit your needs.
Sendinblue
Among the many email marketing automation tools, Sendinblue has a lot to offer. Its automation tools are robust enough to handle transactional messages, such as password resets, purchase confirmations, and sign-up confirmations. It also allows you to send text messages as a result of certain conditions, thereby allowing you to create multi-layered email sequences. In addition to all these features, Sendinblue is also much cheaper than most of its competitors. Its email marketing automation tools also come with dynamic personalization, which is essential for creating a successful email marketing campaign.
Email customization is also easy with Sendinblue, which includes drag-and-drop email editing. The drag-and-drop editor allows users to design their own emails, or customize templates already designed for them. You can easily change text, images, and sizes, and even upload media files. The drag-and-drop email editor also lets you personalize your emails, allowing you to show product images based on the recipient’s favorite color.
ConvertKit
The first thing to understand about ConvertKit is how its various tools work together. This software allows you to create a variety of different email campaigns, from one-off Broadcasts to drip-email campaigns, which are ideal for re-engaging inactive subscribers. It also lets you set up autoresponders, which are automated email sequences sent to your subscribers. This way, you can send targeted emails that are designed to help your subscribers make the right choices for their needs.
In ConvertKit, subscribers can be grouped according to their interests. A fitness website, for instance, may have a list of subscribers interested in books about exercise and diet. It would be helpful to create separate segments for different offers, but one subscriber belonging to both categories can receive both offers. Segments are a useful way to organize forms, sequences, and tags. They are also useful in automating your processes and ensuring that your email marketing campaigns are more targeted than ever.
Net Atlantic
The Net Atlantic email marketing automation software is a robust and feature-rich software solution for businesses of all sizes. It is designed to serve small and mid-sized companies, offering a range of solutions that include WYSIWYG email editors, landing pages, web forms, email marketing automation, and CAN SPAM compliance. Its services also include event announcements and customer surveys. Unlike other email marketing automation tools, Net Atlantic offers comprehensive training and support for each user.
Designed for high-volume email marketers, Net Atlantic has built-in relationships with all major ISPs to ensure a high deliverability rate for your emails. Its superior segmentation tools enable you to create targeted campaigns, track real-time performance, and integrate with a variety of applications. These email marketing automation tools are perfect for online businesses that want to build a loyal customer base through email marketing. The tools allow you to track the performance of your email campaigns in real time and see which emails are working the best. We hope you got the best email marketing automation tools 2022.
