Digital marketing is not a new discipline. It has been around for a while, but some of the most important ideas in today’s marketing are still relevant. Seth Godin offers readers the chance to hone their empathetic marketing skills through his book, “Influence.” In an approachable style, Godin teaches readers how to earn audience permission through empathetic marketing. His book also explores the role of tension in purchasing decisions. It has over 2,000 Amazon reviews and is a Wall Street Journal bestseller.
Best Digital Marketing Books
Youtility
If you want to become a more effective marketer, Youtility is the perfect guide for you. This New York Times best-selling book is full of information for business owners looking to take their content marketing to the next level. It features blueprints for you to create your own Youtility website, and includes a foreword by Marcus Sheridan, who saved his pool company from bankruptcy in 2008.
Permission Marketing
Permission Marketing is one of the most effective marketing strategies available today. It helps businesses develop engaging brand messages and develop relationships with online prospects. Several digital marketing books have been written about permission marketing, including a popular book by Seth Godin.
Sold Out
Sold Out: Digital Strategy for Effective Lead Generation is a mini guide for real estate marketers. Author Rob Peck is the Director of O3M, a Google Premium Partner. This book discusses a variety of marketing tactics to increase leads, increase conversions and build brand loyalty.
Robert W. Bly
One of the best books for digital marketers is “Marketing Strategies For The Internet.” Written by an experienced copywriter and marketer, this book covers numerous aspects of marketing. Topics include generating steady traffic, building trust and loyalty, and maximizing sales. The book also provides insights on how to integrate digital marketing strategies into your overall business strategy.
Seth Godin
Seth Godin is a leading marketing expert, who has written a variety of books that will help your business thrive. His most recent book, This is Marketing, is a comprehensive guide to marketing. It offers practical tips and case studies on attracting potential customers. He also has a book that is perfect for the startup industry, called “Startups” that provides insight on how to make your business a success.
Morgan’s What Customers Crave
Morgan Waugh is a member of the Crave Beauty Academy. While her primary role is to assist the educators, she also has many other responsibilities, including front desk work, teaching classes, and working on the salon floor. She also serves as the Talent Development Manager, which means she helps the school’s students and staff be the best they can be.
David Meerman
David Meerman is one of the best-known marketing writers in the world, and his books are a must-read for anyone involved in digital marketing. His books have been translated into 29 languages and have become popular business and university texts. He has written several bestsellers, including the Wall Street Journal bestseller The New Rules of Marketing & PR. His latest book, Real-Time Marketing & PR, explores the power of fandom in digital marketing. The book is a fascinating read, and will have you thinking about marketing differently.
